THE CHALLENGE:
Penn State needed to drive trust and affinity among Pennsylvania voters in order to ensure the continuation of public funding.

THE SOLUTION:
Within a larger multi-year campaign showcasing Penn State's global impact, we launched “It’s Not Science Fiction,” a pair of TV spots that highlight groundbreaking scientific research at Penn State. Through animation we were able to help our audience understand the tangible benefits this research will have in their daily lives. We gave the work a sense of near-future reality while using a playfully grand scale to underscore the immense importance of the research.

THE OUTCOME:
This visualization strategy succeeded in demystifying complex scientific concepts, significantly boosting public understanding and support, and playing a crucial role in securing ongoing funding for Penn State's research endeavors.