Let’s Job It Up

RECOGNITION:

Muse by Clio: “100 takes on the year's best and brightest ideas”

AdAge: “How CareerBuilder is tapping into the Great Resignation”

AdWeek: “Tuesday Stir”

CareerBuilder needed a comeback. We relaunched with “Let’s Job It Up,” showing people triumphantly escaping cringe work scenarios. Two shoot days, four hero films, and a library of B2B and social assets squeezed from every angle.

The relaunch drove a 5x spike in site traffic and major lifts in brand favorability and consideration.