Agile Content Creation
Brands want content faster and cheaper, without looking cheap. We built a new model: filmmaker-led, channel-native, and nimble enough to keep pace with internet culture. Work that lives in the “mid-fi” space—between lo-fi TikToks and big-budget TV.
As the Creative Lead of Content, I’ve led the charge with channel-native creative direction, nimble-ifying operations to cut timelines in half, and mentoring experienced Creators who are often in their first agency roles.
T-Satellite
T-Mobile needed quick turn content to launch its Satellite connectivity, so we developed a mini campaign called Go Farther showing everyday people going on adventures farther afield than they’ve ever been before. We created road trip and hiking vignettes in one day of shooting at a movie ranch — capturing a large library of footage that we have subsequently remixed into dozens of messaging needs.
With a few pickup shots (and sans the fisheye mirror trick shot in post), we were able to recontextualize our Movers spot for a T-Mobile Home Internet campaign.
We shot a stills library — both for use in this campaign, and for broader future brand uses.
Client CD on set:
‘One of the best shoots I’ve ever been on… really cool, chill people to vibe with on set,
and, more importantly, a super-smooth flow of collaboration. I’m impressed’
T-Mobile Pinterest
T-Mobile wanted to target high traffic Pinterest audience categories: Weddings (wedding planning), Movers (new home setup), and Gift Givers, in the brand’s newly refreshed/elevated brand look & feel.
We had a 2-day shoot on location at a midcentury house with a pink 1968 Pontiac convertible out front.
Red Drop
Red Drop needed content that would help spark conversations around menstrual health.
We concepted an ultra-comfy slumber party as the place for uncomfy conversations, as well as the advice-giving Eunice the Uterus.
Our in-house studio team built the set and props in the style of Pee Wee’s Playhouse meets menstrual-themed slumber party.
.monks
Channel Ident
As Content Lead at Monks, I’m always looking for opportunities to foster a culture of making at the agency. To that end, I issued an internal challenge create Channel Idents for the agency (à la MTV or Adult Swim), piggybacking on existing shoots to find a moment for pure creative play.
The inaugural Channel Ident is this Milk & Cookies concept, which added just 20 minutes to our shooting schedule.
Hulu
Hulu wanted to add native style Reels to their performance marketing mix. The injection of ‘creator’ work into the campaign mix boosted efficiency, priming audiences for harder hitting messaging and driving better overall campaign performance. In this inaugural run of creative development, we developed workflows to accommodate each IP’s unique approvals processes and mandatories.
Capital One
TikTok
Capital One brought us on as their production partner for Financial Education content on their organic TikTok channel. We yes-and-ed their concepts from scripts to fully realized characters and worlds — all while stretching their limited OOP budget. These were intentionally lo-fi, made to look like something a creator could have made at home mostly with the props they’d have on hand.
Cap One
@ Inc 5000
Capital One wanted social content capture at Inc 5000 to help generate awareness of their partnership of the event, and to establish themselves as a brand known for businesses. We built a packed shoot day of content capture and set up an editorial team working in the background throughout the day, enabling us to post real-time social content during the event.
