Yada Yada or
Nada Yada Yada

Metro needed a big digital splash to launch its “Nada Yada Yada” platform. We created “Yada Yada or Nada Yada Yada?,” a YouTube-native, gameshow-style campaign shot in English and Spanish.

From one day on set, we delivered 36 assets that drove a 210% jump in CTR and doubled brand searches.