THE CHALLENGE:
Metro needed a distinctive approach to launch its new "Nada Yada Yada" brand platform to online audiences.

THE SOLUTION:
We pioneered the first YouTube-tailored campaign for a telecom company, with “Yada Yada or Nada Yada Yada?” a campaign that tapped in to popular native YouTube gameshow content. We maximized our production output, delivering 36 assets in both English and Spanish from a single day of filming. Each piece was crafted with attention-grabbing hooks and a variety of educational elements, ensuring the "Nada Yada Yada" message was not only entertaining but also effectively communicated.

THE OUTCOME:
210% increase in Click Through Rate Year-Over-Year.
246% increase in ‘Nada Yada Yada’ search.