THE CHALLENGE:
Metro needed to differentiate itself and strengthen its brand appeal during the crucial holiday season.

THE SOLUTION:
We developed "Metro's Little Helper," a digital campaign tailored for the holiday period. The campaign centered around a whimsical brand character, which used the visual storytelling format of sketch comedy to resonate with our YouTube audience. This character and format were designed to showcase Metro as the holiday secret for stress-free wireless service, effectively addressing one of the major pain points of the holiday season.

THE OUTCOME:
"Metro's Little Helper" successfully captured the holiday spirit while reinforcing Metro's brand identity as a user-friendly and approachable wireless provider. The campaign resonated well with consumers, enhancing brand recognition and affinity, and contributing to a positive customer response during the holiday shopping season.