THE CHALLENGE:
Red Drop, a startup in the relatively nascent tween menstrual health market, needed to drive brand awareness and differentiation.

THE SOLUTION:
We created “Now’s A Good Time,” a digital kids show set in a cozy, period-themed slumber party. This unique format was designed to model normalized ‘period talk’ while also providing education on menstrual health. Serving as an icebreaker for tweens and their guardians, the campaign positioned Red Drop as both a trusted and approachable brand within the realm of menstrual health.

THE OUTCOME:
The campaign significantly elevating Red Drop’s visibility and established it as a go-to resource for menstrual health, while also creating a strong strategic foundation for future development of Red Drop’s brand.