THE CHALLENGE:
Heluva Good faced a declining market share due to the rising popularity of healthier alternatives in the dip category like hummus and guacamole.

THE SOLUTION:
We refreshed the Heluva Good brand with a bold and edgy look & feel, and transformed the brand's image from a fading name in the dip market to a daring indulgence. The rebrand included a fresh, snarky tonality and vibrant visuals that captured the brand's newfound boldness.

THE OUTCOME:
The rebrand successfully reinvigorated Heluva Good’s market presence, significantly enhancing its appeal across all consumer segments and cementing the brand’s cult status among fans.